Description
There will be three Concepts x Nike Air Max 1 colorways, “Mellow”, “Heavy” and “Far Out” – all part of a larger “Mellow” collection that includes apparel. The design digs into the culture, music and style of the late ‘60s, specifically the music festival scene of the era, in all its vibrancy. Often held over long weekends, these festivals ticketed by the day. And, while there was a shared belief in the peaceful power of the gatherings, each had its own unique essence.
Each Air Max 1 comes in their own unique design constructed in a mix of premium materials with mismatching Swooshes, slash star moon symbols embroidered on the toe box, and distressed “NIKE” heel branding. Concepts branding on the tongue tags, guitar pick hangtags, heels, and insoles housed in a decorative co-branded box completes the design.
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