Description
Teaming up with one another for the second time atop the Nizza Hi, streetwear imprint ALIFE and adidas are evoking interest from a crowd of sophistication, mirroring the aesthetics of art museums in a package themed as “Artist Proof.” Its base is largely traditional to its debut back in 1975, opting for a base of white canvas accented by hits of boldfaced black typography, which spell out the pair’s focal feature. Marking each pair along rear lateral face with “Alife®/Shop Art Museum” in a fashion almost parodical, the outers stand as a walking billboard for an establishment that does not exist; rather, it aims to call to the New York’s label hand in the constantly evolving downtown culture in which they inhabit. Each pair will also be numbered up to 400, adding a spin of exclusivity, though an accompany tee is there for those who seek consolation.
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