Description
Described as “the home of energy at Foot Locker,” BOOST WORLD recognizes that adidas’ marquee cushioning is now as important in the lifestyle space as it was in the performance realm in 2014. The campaign’s launch collection – “Energy Of Color” – gives sneakerheads seven new options of the Ultra Boost DNA and NMD R1. Among them, “Linen,” “Supcol” and “Lush Red” join the hundreds of colorways that have already been embraced by global sport, fashion and youth cultures. And to commemorate those who helped evolve the Ultra Boost and NMD into what they are today, the inaugural BOOST WORLD collection has pulled fan-favorite two-tone arrangements from the adidas archives, which will surely fuel future collections from this partnership.
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