Description
It’s been nearly four years since the adidas Yeezy footwear line by Kanye West made its retail debut, and it continues to push forward as units continue to sell out either immediately on release date or eventually to those who took some time to mull a purchase. What this all means is that as although the “hype” around the shoes may not be as potent as it once was, the demand from the mainstream has firmly arrived, and at the end of the day, brands will continue to pump out product as long as the latter exists. That said, 2018 was the most successful year for Kanye and the Yeezy line in terms of units sold, and this burgeoning subsidiary of the German sportswear brand is taking these learnings to release even more footwear while introducing the new phase of Ye’s designs.
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