Description
Using his unique blend of brand narrative, historical and cultural references, which allow him to create authentic connections with streetwear lovers across the globe, Joe Freshgoods has turned the 990v3 into a physical representation of the great outdoors – with brown suede representing the dirt, blue mesh mimicking the sky, and green accents embodying the grass. Joe Freshgoods’ mission has always been to tell stories through his collections, and “Outside Clothes” is a nod to the impact that being outside has had on his creative process.
“I didn’t realize until last year how much the act of being outside had played a major part in my career,” said Joe “Freshgoods” Robinson. “Sometimes it takes something being taken away from you to realize what it means to you. And that’s really what inspired this shoe. To me, being told you smell like outside represents the early stages of what fun meant. From neighborhood block parties to hanging on the porch all day with your homies, you knew you had a wild day when your mom said you smelled like outside.”
New Balance draws a tremendous amount of inspiration from its collaborators, and this relationship is no different. By lending its iconic styles as canvases to reinvent in new, personal ways, the company can foster a sense of creativity that’s deeply rooted in community while at the same time delivering what consumers want most: impeccably designed shoes.
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